It was probably some time in the global recession hit 2009, that Apple started feeling the pinch of falling market share and the need for a rethink on its pricing policy regarding the Apple iPhone contract. The situation was becoming clear to even the novice of the mobile phone industry that the iPhones were witnessing a downslide not because of any technical shortcomings. But the fault lay entirely with the obviously exorbitant prices that the iPhones carried. And there was this imminent danger of competition that is similarly equipped cropping up as well.

And Apple's worse fears came true in the form of the increasing number of rival smartphones that were all more than capable of giving a good run for their money to all Apple iPhones. What is more, even their prices were drastically lower than what Apple iPhones were demanding of their customers. A closer scrutiny revealed that they were all http://amplify.com/u/bwsom